How well do you know your business? How clearly are you able to communicate the VALUE of what you do to others? Do you think you'd be able to explain it to an 8 year old? What about a team of web developers, social media managers and SEO specialists who genuinely want to help you grow your business and make more money? If you can't do this, you're probably spending about 6x as much time, money and energy getting the results you're after. All good marketing depends on clarity, communication and confidence. And that's exactly what this gives you... In Business Basics we guide you through a step-by-step process that ANYONE can do. We cover the core foundations of what makes your business unique and valuable (including who you are, what you do; your scope of services, and who it's best suited for) so that you can use this *single document* as a foundation to pass on to your marketing teams, virtual assistants and friends who are ready to help you grow your business too.